Update README.md with logo & updated text (#6104)

* Update README.md with logo & updated text

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**What type of PR is this:**

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/kind documentation

**What does this PR do / why we need it:**

* Reorganizes the README (telemetry on the bottom + legal disclaimer)
* Adds new text from the website
* Adds logo

**Which issue(s) this PR fixes:**
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Fixes https://github.com/redhat-developer/odo/issues/5393

Signed-off-by: Charlie Drage <charlie@charliedrage.com>

* update based on reviews

Signed-off-by: Charlie Drage <charlie@charliedrage.com>

* Update README.md

Co-authored-by: Parthvi Vala <pvala@redhat.com>

Signed-off-by: Charlie Drage <charlie@charliedrage.com>
Co-authored-by: Parthvi Vala <pvala@redhat.com>

README.md

@@ -1,4 +1,4 @@
-`odo` - Developer-focused CLI for Kubernetes and OpenShift
+`odo` - Developer-focused CLI for fast & interative application development on Kubernetes
 ---
 
 [![GitHub release](https://img.shields.io/github/v/release/redhat-developer/odo?style=for-the-badge)](https://github.com/redhat-developer/odo/releases/latest)
@@ -6,48 +6,40 @@
 [![Godoc](https://img.shields.io/badge/godoc-reference-007d9c?logo=go&logoColor=white&style=for-the-badge)](https://odo.dev/godoc)
 [![Netlify Status](https://api.netlify.com/api/v1/badges/e07867b0-56a4-4905-92a9-a152ceab5f0d/deploy-status)](https://app.netlify.com/sites/odo-docusaurus-preview/deploys)
 
+![logo](/docs/website/static/img/logo_small.png)
+
+----
 
 ### Overview
 
-`odo`  is a fast, iterative, and straightforward CLI tool for developers who write, build, and deploy applications on Kubernetes and OpenShift.
+`odo` is a fast, and iterative CLI tool for developers who write, build, and deploy applications on Kubernetes and OpenShift.
 
-Existing tools such as `kubectl` and `oc` are more operations-focused and require a deep-understanding of Kubernetes and OpenShift concepts. `odo` abstracts away complex Kubernetes and OpenShift concepts for the developer.
+Why use `odo`?
 
-### Key features
-
-`odo` is designed to be simple and concise with the following key features:
-
-* Simple syntax and design centered around concepts familiar to developers, such as projects, applications, and components.
-* Completely client based. No additional server other than Kubernetes or OpenShift is required for deployment.
-* Official support for Node.js and Java components.
-* Detects changes to local code and deploys it to the cluster automatically, giving instant feedback to validate changes in real time.
-* Lists all the available components and services from the cluster.
+* **Fast:** Spend less time maintaining your application deployment infrastructure and more time coding. Immediately have your application running each time you save.
+* **Standalone:** `odo` is a standalone tool that communicates directly with the Kubernetes API. There is no requirement for a daemon or server process.
+* **No configuration needed:** There is no need to dive into complex Kubernetes yaml configuration files. `odo` abstracts those concepts away and lets you focus on what matters most: code.
+* **Containers first:** We provide first class support for both Kubernetes and OpenShift. Choose your favourite container orchestrator and develop your application.
+* **Easy to learn:** Simple syntax and design centered around concepts familiar to developers, such as projects, applications, and components.
 
 Learn more about the features provided by odo on [odo.dev](https://odo.dev/docs/overview/features).
 
-### Core concepts
-
-Learn more about core concepts of odo on [odo.dev](https://odo.dev/docs/overview/basics).
-
-
-### Usage data
-
-When odo is run the first time, you will be asked to opt-in to Red Hat's telemetry collection program.
-
-With your approval, odo will collect pseudonymized usage data and send it to Red Hat servers to help improve our products and services. Read our [privacy statement](https://developers.redhat.com/article/tool-data-collection) to learn more about it. For the specific data being collected and to configure this data collection process, see [Usage data](USAGE_DATA.md).
-
-### Official documentation
-
-Visit [odo.dev](https://odo.dev/) to learn more about odo.
+----
 
 ### Installing `odo`
 
 Please check the [installation guide on odo.dev](https://odo.dev/docs/overview/installation/).
 
+----
+
+### Official documentation
+
+Visit [odo.dev](https://odo.dev/) to learn more about odo.
+
+----
 
 ### Community, discussion, contribution, and support
 
-
 #### Chat 
 
 All of our developer and user discussions happen in the [#odo channel on the official Kubernetes Slack](https://kubernetes.slack.com/archives/C01D6L2NUAG).
@@ -60,14 +52,29 @@ Ask questions, inquire about odo or even discuss a new feature.
 
 If you find an issue with `odo`, please [file it here](https://github.com/redhat-developer/odo/issues).
 
-
 #### Contributing
 
 * Code: We are currently working on updating our code contribution guide.
 * Documentation: To contribute to the documentation, please have a look at our [Documentation Guide](https://github.com/redhat-developer/odo/wiki).
 
+We are an open community who welcomes any concerns, changes or ideas for `odo`! Come join the chat and hang out, ask or give feedback and just generally have a good time.
+
 #### Meetings
 
 All our calls are open to public. You are welcome to join any of our calls.
 
 You can find the exact dates of all scheduled odo calls together with sprint dates in the [odo calendar](https://calendar.google.com/calendar/embed?src=gi0s0v5ukfqkjpnn26p6va3jfc%40group.calendar.google.com) ([iCal format](https://calendar.google.com/calendar/ical/gi0s0v5ukfqkjpnn26p6va3jfc%40group.calendar.google.com/public/basic.ics)).
+
+----
+
+### Legal
+
+#### License
+
+Unless otherwise stated (ex. `/vendor` files), all code is licensed under the [Apache 2.0 License](LICENSE). 
+
+#### Usage data
+
+When `odo` is ran for the first time, you will be asked to opt-in to Red Hat's telemetry collection program.
+
+With your approval, `odo` will collect pseudonymized usage data and send it to Red Hat servers to help improve our products and services. Read our [privacy statement](https://developers.redhat.com/article/tool-data-collection) to learn more about it. For the specific data being collected and to configure this data collection process, see [Usage data](USAGE_DATA.md).